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The Magic Formula

Looking for more clarity on how we rank our automated investment managers? You've come to the right place. Here at RoboRiches, our reviews are much more than a discussion on how to get set up with the service (although we have a specific link in each review that discusses just that). We review the whole package, not just the client experience. Our analysis goes deeper than anyone else on the web and we don't fill our pages with fluff.

To be fair, there is no magic involved. There is only thoughtfulness wrapped around due diligence. We look at several major categories and weight them based on their importance to the goal of investment success.

Below are the major categories that we score on:


Client Experience - We discuss the ease of use, client interface, and customer support aspects of the business.


Product Offerings - We rate portfolio methodology as well as the type of offerings and additional features

Cost Structure - We look at both the explicit as implicit costs with investing

We do keep a few things secret, however, such as each categories rating weight in relation to investment success. We have several subcategories within each category for further differentiation.

If you'd like to see our ratings in action, please check out The List.
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Top Articles

Check out more articles written here at RoboRiches in our archives.

The List

There are many roboadvisors to choose from; each with distinct characteristics and a wide variety of services offered. We break down the similarities and differences between these firms here at The List.
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